What’s on the menu?

Lead Topic:
From Scroll to Sip: Building a Wine Brand That Actually Connects
We’ll dig into why traditional branding often falls flat online, and how to build a wine brand that resonates across every digital touchpoint. I’ll share two of my signature frameworks the 5S Brand Wheel and the Scroll-to-Sip Roadmap, both forged in the wilds of real-world wine marketing. Expect practical strategies, not just pretty theory.

Plus, three deep-dives tailored for real impact:

• Digital Blind Spots: Why Wine Often Fails Online
  Discover the three most common mistakes wineries and other wine related businesses (web shops, regional agencies, etc)  make on the web, why your “welcome mat” might be scaring off potential fans, and what to do about it.
• The Case for Storytelling: How to Sell Wine Without Shouting ‘Buy Now’
  Learn how to use story as your secret sales weapon with real examples and actionable tips for weaving story into your newsletter, socials, and sales strategy.
• AI in Wine Marketing: Smart Use vs. Lazy Use
  Get the lowdown on where AI can make your marketing sharper (think: idea generation and trend spotting), and where it can make your brand about as memorable as a supermarket Pinot Grigio.

Who should join?
Anyone ready to ditch the “spray and pray” approach for something that actually works.

Ready to turn digital attention into loyal fans?

Sign up and let’s make your brand the one people remember and reach for.

Sign up here: https://mbwinewisesy.activehosted.com/f/57?s=00ca63ecb68dd079533923e4d49fcdd1&nl=6&c=371&m=450